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CRM & Loyalty Analyst
Apply nowJob no:517585 Work type:Full time Location:VIC - Metro Categories:Marketing
Iconic Australian owned and operated global retail business
Must have proficiency in data tools (SQL, Power BI/DAX)
The Perks: Hybrid Work | Profit Share | Team Discounts | South Melbourne HQ
Turn Data into Insights at Australia’s Largest Privately-Owned Retail Family!
Are you a data-driven storyteller with a passion for customer behaviour?
Spotlight Retail Group (SRG), the organisation behind iconic brands Spotlight, Anaconda, Harris Scarfe, and Mountain Designs is looking for a talented CRM & Loyalty Analyst to join our dynamic Digital Marketing team in South Melbourne.
Why Join Us?
At SRG, we combine the reach of a global retail leader with the heart of a family-run business. We offer a fast-paced, collaborative environment where your insights directly influence the strategy of Australia’s most loved brands.
The Perks: Competitive salary, Profit Share schemes, and generous Team Discounts across all our brands.
Balance: A flexible hybrid working model based at our vibrant South Melbourne HQ.
Growth: Real career progression and mentoring opportunities within a market-leading organization.
Wellbeing: Access to Employee Assistance Programs (EAP) and gym membership discounts.
What You Will Be Doing
Reporting to the CRM & Data Analytics Manager, you will be the bridge between complex data and strategic action. You will empower our marketing teams by transforming large datasets into actionable insights that optimize customer lifecycles and promotional activity.
Strategic Analysis: Evaluate the impact of CRM and Loyalty programs using quantitative and qualitative measures.
Customer Insights: Deep-dive into customer-level data to identify trends and optimisation opportunities.
Audience Strategy & Recommendations: Build target audiences and deliver data-driven promotional recommendations to maximise incremental impact.
Performance Tracking: Continuously analyse business performance (weekly/monthly/quarterly) with a focus on loyalty strategy impact.
Collaboration & Reporting: Produce dashboards and ad-hoc reports for stakeholders in Performance Marketing, Social Media, and Finance.
Innovation: Support A/B testing and participate in projects involving new capabilities like digital wallets and VMS.
About You
You are a "can-do" team player who excels at making complex technical matters simple for non-technical stakeholders.
Required Skills & Experience:
Education: Bachelor’s degree in Marketing, CRM Analytics, Statistics, Finance, Economics, or a related field.
Technical Proficiency: 1+ years of experience in data analysis, with proven expertise in at least two of the following: SQL, Power BI/DAX, or Python.
Tools: High proficiency in Excel and PowerPoint, plus experience working with a Marketing CRM platform.
Communication: Strong ability to present data-based analyses in clear, compelling presentations.
Bonus Points for Experience with:
Snowflake, AWS, Salesforce/Insider, or Looker Studio.
Google Analytics (360) and PPC Advertising.
Who We Are
Spotlight Group Holdings (“SGH”) is Australia's largest privately-owned and operated family business, comprising of the Spotlight Retail Group, the Spotlight Property Group, Spotlight Direct Investments and the Spotlight Charitable Foundation.
Comprising of the long term existing iconic brands in Spotlight, Anaconda + Mountain Designs and Harris Scarfe, SRG is acknowledged as the market leaders within the Australian retail Space.
How to Apply
Ready to take the next step in your analytical career? Please submit your up-to-date resume and cover letter via our online application form.
Note: Candidates must have unrestricted working rights in Australia. No agency inquiries, please.
Advertised: AUS Eastern Daylight Time Applications close:
Found the perfect Anaconda role for you and want to apply? Great!
You’ll find details on our recruitment process below. Make sure you’re well prepared to keep your nerves at bay and to maximise your chances of making a great impression.
1. Update Your CV
Make sure your CV is up-to- date with your latest skills and experience, and that it’s tailored to the role you are seeking. It is a legal requirement that all Anaconda employees have the right to work in Australia.
2. Apply
You can apply online by selecting the relevant job link above, uploading your CV and completing the online application form.
3. Attend An Interview
If your application has been successful, we will ask you to take part in one or more of the following:
phone interview
face-to-face interview
group interview.
4. Reference & Police Check
As part of the screening process, we will obtain your consent to complete two work-related reference checks and, for roles that require one, a police check.
5. Job Offer
Congratulations! If you have been successful, you will be able to accept your letter of offer online together with an employment pack containing information on
Anaconda and your responsibilities and entitlements.