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Digital Content Producer
Apply nowJob no:517260 Work type:Full time Location:VIC - Metro Categories:Marketing
Inspire Australia's Outdoor Adventures!
The Adventure Starts Here: Join the Anaconda Marketing Team
Are you an experienced content producer with a passion for adventure and exploring the great outdoors? Do you want your work to inspire thousands of Australians to get outdoors and Play More and Pay Less?
Anaconda, Australia’s first choice, one-stop outdoor adventure retailer, is seeking an experienced and passionate Content Producer to join our Marketing team. This pivotal role is all about bringing our brand's mission to life – to inspire, equip and enable all Australians with the best value and broadest range of outdoor adventure products.
You will be instrumental in enhancing our digital presence by creating content that is strategically planned, purpose-driven, and highly engaging for our customer base. If you thrive on creativity, excellence, and tangible success, we want to hear from you!
What You'll Be Doing (The Core Responsibilities)
You will own the end-to-end content production process, ensuring our brand voice is consistent, integrated, and fit-for-channel across all digital platforms. Reporting to the Digital Content Specialist, your key responsibilities include:
Digital Content Production: Develop high-impact, audience-relevant digital content that drives brand engagement, customer action, and preference.
Production Management: Manage the entire lifecycle of content projects, including the coordination and delivery of seasonal brand photoshoots (video and photography) on schedule and budget.
Asset Management: Maintain and manage asset libraries, ensuring high-quality, fit-for-purpose imagery and video content is readily available for all campaigns.
Innovation & Trends: Stay ahead of evolving content formats, digital trends, and platform updates, recommending new approaches to continuously enhance content performance.
Performance Insight: Collaborate with stakeholders to share actionable insights that optimise content production timelines and future strategies.
What You'll Bring (Skills & Experience)
We are looking for a collaborative, self-starting professional who can balance creative flair with technical execution and commercial objectives.
Must-Have Skills & Qualifications:
Proven experience as a Content or Creative Producer in branded video and/or digital content
Strong creative judgement with the ability to shape ideas into compelling, customer-focused stories
Demonstrated experience managing end-to-end production (pre-, shoot, and post-production)
Excellent project management skills, including timelines, budgets, and resources
Clear understanding of SEO-driven content and social media best practice
Outstanding communication, briefing, and stakeholder management skills
Exceptional organisational skills and demonstrated ability to manage complex content calendars and competing priorities to meet deadlines.
A positive team player who contributes to a culture that values creativity, collaboration, and continuous learning.
Nice-to-Have (The Edge):
Experience supporting content budget planning and tracking production costs.
Familiarity with the outdoor, adventure, or retail industry is highly regarded.
Knowledge of legal and regulatory standards relating to content and creator activity.
Strong portfolio demonstrating high-quality digital video and photo content production.
Why Anaconda?
This isn't just a job; it's a chance to champion adventure and inspire, equip and enable more Australians to enjoy the great outdoors.
Impact: Your content will directly influence millions of Australians, driving success against key brand and marketing objectives.
Culture: Join a team that embodies strong values, working with integrity and striving for excellence – all whilst having plenty of fun!
Growth: We believe that success fuels more success. We invest in our team members and foster professional development.
Perks: Competitive salary, generous team member discounts on all our outdoor gear, and flexible work options.
To Apply:
If you are ready to produce high-impact content and enable more Australians to embrace the outdoors, click 'Apply Now'! Please include a link to your portfolio showcasing your best work.
Advertised: AUS Eastern Daylight Time Applications close:
Found the perfect Anaconda role for you and want to apply? Great!
You’ll find details on our recruitment process below. Make sure you’re well prepared to keep your nerves at bay and to maximise your chances of making a great impression.
1. Update Your CV
Make sure your CV is up-to- date with your latest skills and experience, and that it’s tailored to the role you are seeking. It is a legal requirement that all Anaconda employees have the right to work in Australia.
2. Apply
You can apply online by selecting the relevant job link above, uploading your CV and completing the online application form.
3. Attend An Interview
If your application has been successful, we will ask you to take part in one or more of the following:
phone interview
face-to-face interview
group interview.
4. Reference & Police Check
As part of the screening process, we will obtain your consent to complete two work-related reference checks and, for roles that require one, a police check.
5. Job Offer
Congratulations! If you have been successful, you will be able to accept your letter of offer online together with an employment pack containing information on
Anaconda and your responsibilities and entitlements.